TwirlyGirl is a girls clothing company located in Los Angeles, California, known for its trademark reversible “twirly” dresses. The company launched in 2007, and has since grown into a full girls clothing line sold in over 150 stores.
The mission:
an original song and music video to use for promotional purposes, post on the company website and YouTube, and give to customers
TwirlyGirl wanted the song to be catchy, like a commercial jingle, but with more substance and groove, and did not want it to seem like a sales pitch
the video had to convey the TwirlyGirl aesthetic, mood, and state of mind: being yourself, inspiring creativity, having fun, playing, imagining, feeling empowered, free, and one-of-a-kind
